Essay on What Makes a Good Soldier - 2584 Words

What is a soldier? What makes a good soldier? Merriam-Webster’s online dictionary defines a soldier as one who â€Å"engages in military service†, a â€Å"skilled warrior†, and a â€Å"militant leader or follower†. The characteristics of a soldier vary in the different military branches but ultimately a soldier is loyal to his or her country, willing to fight and die. In an article by B.R. Burg, the author states â€Å"The complete officer must be the complete man, they believed, and to measure up each had to possess an amalgam of qualities that included patriotism, courage, honor, loyalty, absolute honesty, and elevated standards of morality† (439). The epitomes of a good soldier are characters such as Sergeant Elias (Platoon), Captain John Miller†¦show more content†¦They are eager to fight for their country and believe that the enemy is easy to spot among a crowd. These young soldiers are usually in their late teens and early twenties. For the first few weeks or months they talk of their girlfriends and the going-ons back home. The stories are all the same, â€Å"When I get home I am going to marry her and we will run our own business.† Correspondence with the outside world is very important to each of the characters. Hearing about their hometowns often gives the men a feeling that there is something worth fighting for. An example of this type of correspondence comes from Corporal Michael Alan McAninch: From the word we got last night we should be going back to Hill 10 in about a week. Sure will be good, but we know that whatever they say were going to do can change in just a matter of hours. So we really dont count on anything. Ive been thinking about so many things lately. There is a new order out that we serve 11 months and 20 days instead of 12 and 20 days. So that would get me out of Vietnam about the 2nd of February. And it would take about 2 weeks back in the States before I get my discharge. Then a civilian--WOW. School wouldnt start until September, so that would leave about 7 months before getting back to school. Joanie and I should have around $1700. We will need an apartment and a car. Id like to get my old apartment back if possible. (So many good memories of 4623--Ive become very attached toShow MoreRelatedRespect in the Military1183 Words   |  5 PagesEssay The purpose of this essay is to further my knowledge of the Army NCO support channel, chain of command and why we as Soldiers use them. It is also to inform the parties that may be what I feel loyalty, dedicated service and also my interpretation of Military bearing and Discipline. I am explaining the importance of obeying a lawful order from an NCO and performing that order in a timely manner. The NCO support channel is designed to be subordinate to and supportive of the chain of commandRead More2000 Word Essay on Being a Team Leader1073 Words   |  5 Pageslimits. Which means being accountable for what you do or fail to do. Non commissioned officers are responsible to fulfill not only their individual duties, but in addition they must ensure their teams and units are successful. You are accountable for your personal conduct and that of your soldiers. Responsibilities are the one thing that cannot be delegated. A non commissioned officer, same as a soldier, is accountable for his actions to fellow soldiers, leaders, unit and the US Army. The role ofRead MoreRoom Inspections in the Military1029 Words   |  5 Pagesperformance, and excellent maintenance are important considerations that affect you directly. They are the earmarks of a good organization and one you should be a proud member of. First line leaders should inspect their soldiers daily and should regularly check soldiers’ rooms in the barracks.† A task in which, I, as PFC Kennedy’s first line supervisor, failed to accomplish. Good order and discipline as well as health and welfare are key aspects in the importance of holding room inspections. EnsuringRead MoreWhat It Means to Be an Nco907 Words   |  4 Pagesoffi cer (NCO). The mission of an NCO is to fulfi ll what we call the â€Å"backbone† of the Army. We are individuals who can hear and understand a mission and then take the necessary steps to make it happen. It is an honor to serve as an NCO because I take pride in leading my Soldiers to success. I take pride in contributing to the wider goals of my unit by helping other people succeed. These tasks require me to invest in individual Soldiers, to lead a group of people by instruction and exampleRead MoreEvaluation Of A Non Commissioned Officer927 Words   |  4 Pagescommissioned officer they want to work for instead of the non commissioned officer that does his job correctly and makes his soldiers do proper training. A great non commissioned officer knows how to incorporate both types of leadership aspects so that he can keep his soldiers motivated into getting the work that needs to be done over with and in a timely manner and when the soldiers do this they are rewarded for their hard work either by off post PT or a late call. Discipline is required when trainingRead MoreFollowing Orders935 Words   |  4 PagesThere are many reasons why a soldier should follow the orders they are given and every single one is important. An order is a tasking given to a soldier of something that needs to be done in a timely and efficient manner. The three main reasons why it is important for a soldier to follow the orders they are given is to be combat effective, disciplined, and to just be a good soldier. When a soldier doesnt follow the orders they are given in not only hurts themselfs but it hurts the team and the goalsRead MoreThe Good Soldier Literary Analysis1023 Words   |  5 PagesNarrative Structure The first rubric which I devised, is one surrounding narrative structures of three particular texts in the course: Lord Jim by Joseph Conrad, The Good Soldier by Ford Madox Ford, and The Return of the Soldier by Rebecca West. The narrative structure in all three of these texts is experimental in nature, as is characteristic of modernist novels, and follows similar patterns. In these three texts, the narrative structure takes away from the characterization of the narrator as theRead MoreHonor And Recognition For Defending The Freedom Of The United States1183 Words   |  5 PagesSoldiers deserve honor and recognition for defending the freedom of the United States. They risk their lives so other Americans do not have to, and they are rightfully thanked for their work. Honoring soldiers is viewed as respectful and lets the soldiers know that Americans value their sacrifices for our country. However, for some people commending soldiers is often more about their own personal gain and se lf-esteem than about respecting the soldier. Honoring soldiers is often used as an excuseRead MoreWho Is A Soldier Refuse An Illegal Or Unjust Order?1309 Words   |  6 Pages Soldiers take on the role of Soldiers and accept certain norms or obedience to authority, and many in the lower ranks take the position that obeying orders are a part of their duties that must be carried out, without question. There are instances when Soldiers must face virtues such as courage, which would be a principal virtue of any Soldier. One moral dilemma and a question that may arise, is should a Soldier refuse an illegal or unjust order given by his/her superiors? Some Soldiers pursuant

In Cold Blood †the court case Free Essays

Defendant of clutters: In today’s case a young girl, named Susan, tells a story of how an innocent, well known family get murdered. In this plea for justice she describes the Clutter family as respectful, social and family oriented. The individual characters are described in a way that makes the jury feel the connection between them as a family , however the case also involves two individuals without whom we would not be here today- the murderers, Perry and Dick. We will write a custom essay sample on In Cold Blood – the court case or any similar topic only for you Order Now If we compare the mannerisms in which the inspector (who examined the case) talks about the family and these two we acknowledge that Perry and dick are seen very negatively and given the label, killers! Whereas he talks about the clutters as though they were his family which then forces the jury to feel a connection to them and thus distance from the offenders; Perry and Dick. Firstly let’s talk about the man of the family, Herb Clutter; a respected man among his society. Herb is recognised as a wealthy and successful man who earned his wealth and status rather than being given it. Being a family man meant that his family also respected him a lot, they would never dare to talk back to him. Mr Clutter was a perfectionist; he was brilliant at every task he dealt with making sure he worked to his full potential. In addition to his hard working attitude he was also a very social man; ‘his name was everywhere’ suggesting he was widely known in his society. Moreover he was a good employer who never exploited his employees. Herb Clutter was a man of dignity and truth he never lied and he always stuck to the rules; ‘laws were laws’. Additionally he was an intellectual man who ‘majored in agriculture’. Knowing all this just makes the act of murdering him all the more sinister, suggesting that he was shown injustice and that the two responsible for the crime should pay the consequences. Later on the barrister mentions Herb’s wife, Bonnie Clutter. He uses this member as a minor detail in the case; bonnie is not seen or thought of as very important in the story thus not mentioned as much. However when she is mentioned, she is described as a weak and unhealthy person -completely opposite to her husband. Your honour if we now take a look at herb clutter’s wife’s medical report we find that Bonnie Clutter suffers from depression which affects her health in many ways. She is also very timid and reclusive. Bonnie is a very different character to Herb as she is very unhealthy, both mentally and physically; ‘on and off psychiatric patient’ as quoted by a valid source suggesting her constant illness. Being ill majority of the time does not help the fact that she may not be totally sane; ‘Do you like tiny things? , this question is not something that a mentally stable person would ask, also her tone of saying it would make her sound mentally unstable. Now what I would like to ask off mr. hickock and his ally is what pleasure did they gain room killing such a fragile thing? What enjoyment could they possibly have felt in committing the sin? Now your honour I would like to introduce you to a very special young lady, someone who wanted happiness, someone who helped everyone, someone who was inspiration to the town of Holcombe, someone who died a horrible death and that someone who is vital to this case†¦. Nancy Clutter, the daughter of Herb and Bonnie Clutter. We are told that Nancy is a 16yearold teenager who undergoes more responsibilities than an average teenage girl. She was pretty and likeable shown by the views of the citizens of Holcombe; ‘town darling’ and ‘pretty girl’. Nancy made it her responsibility to cook for the family and too help the society as much as she could. Also she did all this willingly, ‘would have willingly’. As mature as Nancy was she was very respectful of her father, she would obey his every command and never talk back to him. Overall Nancy is seen as a very efficient and accomplished young lady who was never vain and hence i asked the question what did she do to deserve such torture? Let’s not forget just before killing the innocent teenage girl the offender Mr. hickock had wanted to rape her. Luckily he was stopped but imagine the pain this girl must have endure having two strangers in her home causing harm to all the people she loved the most. This girl was only in her teens and her life ended their for her. Nancy clutter had so much potential and so much to give to the world, yet she wasn’t even given the chance. This was all down to two killers with a greed for money and wealth and they are among us today†¦ Perry and Dick! Perry smith is proved to have a mind of a criminal; his desire for money suggests a certain criminal quality and his skill to be continually self aware allows him to be very manipulative. Consequently increasing the similarities between him and a criminal. There is no doubt that Perry committed this crime. Many have described him as a natural killer- without conscience. Perry is a short man- under the average height of a man of his age. Thus may feel the need to try harder to feel the characteristics of a man. Also Perry is an achoholic which totally goes against the one thing that Herb clutter would not endure. In addition Perry is a dreamer and has also been involved with the police in the past which suggests a huge contrast to herb as he would never go against the law. perry was seen to have said ‘ Cost me 30 bucks’ which is clear evidence of his materialistic view and his love /desire for money. Nevertheless if we look closely at something that has been said regarding Perry,’ a dictionary buff’ we recognise that wishes to be intelligent and so he reads the dictionary in order for him to seem smart using complex vocabulary. However he does not show this through his actions. At a young age Perry also could not, for whatever reason, educate and this left him feeling neglected and unworthy, this maybe the reason for his life of crime but it does not excuse what he has done. If he wished to educate then he could have done other things to accomplish something with life, he had no excuse to lead the life he has. The last character Truman introduces is Perry’s partner in the murder of the Clutters, Perry Hickock. Although this character may not be as successful as Herb Clutter, he was more accomplished than Perry. Dick was a 28 year old mechanic, who came from a descent background; he had been married and divorced twice and had three sons. Dick is created as more humorous and quick-witted than Perry- with more life in him. Truman Capote introduced this character to seem less devious than Perry; he did not seem like a criminal from his introduction. Although he was still distanced from the reader as the reader wanted to emphasise the death of the Clutters later in the book. He wanted the readers to form a pleasant view of the Clutter family before they died for the scene to seem more dramatic and to get the readers to sympathise more for the victims. The author of this book, Truman Capote, introduced the scenes , the characters and a little bit of the story in a way that allowed the reader to form a link ,whether it be negative of positive, between them and that of the characters. How to cite In Cold Blood – the court case, Papers

Analysis of Charles Colsons Essay on Gay Marriage free essay sample

Charles Colson talks about his reasons for opposing same-sex marriage. The essays’ main argument is built around Colson’s belief that legalizing same-sex marriage would lead to the decoupling of marriage, and ultimately result in what he describes as: â€Å"an explosive increase in family collapse, out of wedlock births and crime. † Colson shares his personal experiences as a prison minister, various studies, statistics, and real world examples to elucidate the reasons behind his controversial stance on marital rights. Although the essay provides a variety of different types of evidence to illustrate Colson’s position on the subject, it is through sharing his personal experiences from working thirty years as a prison minister that he gains credibility on the subject. Colson shares with the reader how he was a first hand witness to what he calls, â€Å"the disastrous consequences of family breakdown in the lives of thousands of delinquents. His personal accounts are supplemented by shocking statistics and studies done to gauge the impact of family breakdown on youth, specifically males. Among these statistics, Colson lists that: â€Å"Boys who grow up without fathers are twice as likely as other boys to end up in prison, and sixty percent of rapists and 72 percent of adolescent murderers never knew or lived with their fathers, and girls raised without a father in the home are five times more likely to become mothers while still adolescents. He continues to mention additional studies which illustrate the link between children who come from broken homes and the development of behavioral problems and poor academic performance throughout the child’s lifetime. While the evidence provided by Colson effectively demonstrates the existence of a direct correlation between criminal activity and broken families, there is little information present to allow the reader to directly link the evidence presented as being applicable to the disadvantages that would be imposed on children raised by same-sex couples. Through the studies and statistics he provides, Colson shows the undeniably crucial role that fathers play in the development of their children, and therefore it can be indirectly inferred through this information that perhaps a same sex couple comprised of two females would not be able to create the most advantageous environment in which to raise a child. However, this brings up the question as to what disadvantages would be imposed on a child raised by two fathers? While ample evidence is provided to solidify his argument for the importance of a father’s presence during childhood, there is none that would similarly suggest the importance of a mother’s presence during a child’s upbringing, and thus creates a significant gap in the essay’s argument suggesting the presence of a premature judgment. In an attempt to demonstrate the relevance behind his shared experiences and observations, Colson attempts to bridge the gap in his evidence by citing Stanley Kurtz of the Hoover Institution and his reference to the events that took place in Norway after the country amended existing legislation to include same-sex couples. He writes that, according to Stanley Kurtz, â€Å"It follows that once marriage is redefined to accommodate same-sex couples, that change cannot help but lock in and reinforce the very cultural separation between marriage and parenthood that makes gay marriage conceivable to begin with. In his original thesis, Colson states that allowing same sex marriage would not only result in increased criminal activity as a consequence of family breakdown, but would also lead to an increase in the amount of out of wedlock childbirths. To expatiate upon the latter part of his thesis, Colson enlightens the reader by sharing the events that took place in Norway following the leg alization of same-sex marriage in 1993. Prior to the imposition of same-sex marriage, Colson states that, â€Å"Norwegians enjoyed low out of wedlock birth rate. After the imposition of same-sex marriage, Norway’s out of wedlock birth rate shot up as the link between marriage and child bearing was broken and cohabitation became the norm. † While indeed relevant to the argument, the out of wedlock birth rate statistic alone lacked the potency necessary to successfully persuade the reader of the threat imposed by legalizing same-sex marriage. The single specific statistic does not provide enough information to justify Colson’s claim that legalizing same sex marriage would result in family breakdown and criminal activity as suggested by his thesis. As a result, the statistic is largely inefficacious since it does not provide any additional background information to further illustrate that the spike in out of wedlock birth rates experienced by Norway was in fact, a direct result of the legalization of same-sex marriage. Consequently, this error in procedure leaves the premise of Colson’s argument vulnerable to scrutiny in addition to suggesting the presence of a post hoc fallacy, as he does not offer any reasons to rule out that the sequence of events detailed may be purely coincidental. Nevertheless, Charles Colson’s â€Å"Gay Marriage: Societal Suicide† is a thought provoking essay that addresses some of the concerns associated with the controversial issue of same-sex marriage. While the essay falls short of being a hard hitting and trenchant argument through the use of unwarranted assumptions, post hoc fallacy, and hasty conclusions, the combination of personal experiences and studies shared by Colson stimulates the mind and generates a far reaching interest in the subject.

The Hobbit Thesis Paper free essay sample

How Bilbo Baggins Changed From the Beginning to End of His Journey In this adventurous story The Hobbit by J. R. R. Tolkien, a hobbit named Bilbo Baggins goes through an important and powerful change during the course of this story. He has gained and lost things along the way and also learned a valuable lesson. It is interesting how Bilbo changes during his journey with the dwarves and Gandalf. Bilbo loved the comfort of his hobbit hole as well as its security. Once he agreed to go on an adventure with Gandalf and the dwarves, Bilbo wasnt the same hobbit he used to be back home. The main character of J. R. R. Tolkiens The Hobbit, Bilbo Baggins, had a different attitude towards adventures from beginning to end. In the beginning he did not want to go on any adventures and he was unconcerned and mindless about the universe. We will write a custom essay sample on The Hobbit Thesis Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His attitude towards adventures is evident in this quote, Sorry! I dont want any adventures, thank you. (Tolkien, 6) From this quote we see that he does not take any interest in Gandalfs offer. Thus we get the impression of Bilbo not being an adventurous person and not very enthusiastic about the topic of it either. He clearly has no interest in the world outside of his hobbit-hole. Gandalf does want him to go on the adventure, so he ends up tricking Bilbo into joining him. Towards the end of the story Bilbo is more open minded about his surroundings, is clever in solving problems, and is willing to put himself in danger just to save his friends. He shows his sense of cleverness, bravery and courage to save his friends in these two quotes, Bilbo saw that the moment had Ruiz 2 come when he must do something. (Tolkien, 158) The idea came to him to lead the furious spiders further and further away from the dwarves, if he could; to make them curious, excited and angry all at once. (Tolkien, 159) From these quotes we see that Bilbos character is willing to confront his fears in order to save the dwarves. In conclusion, we see that Bilbo is no longer the hobbit he used to be; guarded, wary, and cautious. Now he has become bold, brave, sociable, and daring. He would do anything just to save the dwarves. Along the way, he has gained a few things. What he gained during his journey was a share of the treasure, friendship, and self determination. As their adventure come to a conclusion, Bard gives Bilbo a share of gold and silver as seen in this quote, This treasure is much yours as it is mine; I would reward you most richly of all. (Tolkien, 292) He shows friendship when he has saved the dwarves, even if they did not really like him that much. For example, The idea came to him to lead the furious spiders further and further away from the dwarves, if he could; to make them curious, excited and angry all at once. (Tolkien, 159) This shows that he cares about his friends and would again do anything to keep them safe. Bilbo shows self confidence when he defeats the giant spider of Mirkwood. This is shown in this quote, He felt a different person, and much fiercer and bolder in spite of an empty stomach. (Tolkien, 156) This shows that killing that giant spider all by himself made him feel like he is capable of anything. Thus, by doing this act, he has gained his true self confidence. He has not only gained a few things, but he has also lost something as well. He had lost his reputation and was no longer respected. It is shown in this quote, Indeed Bilbo found he had lost more than spoons- he had lost his reputation. It is true that for ever after he remained an elf-friend, and had the honour of dwarves, wizards, and all such folk as ever passed that way; but he was no longer quite respectable. He was in fact held by Ruiz 3 all the hobbits of the neighbourhood to be queer. (Tolkien, 303-304) Since he is now adventurous, the other hobbits seem to look at him as non-hobbit-like. Therefore, Bilbo feels like he is no longer the hobbit he used to be before he went on his journey. After all the action and intensity of his adventure, Bilbo learns a very valuable lesson. He learned about sacrifice, fearlessness, and boldness. It is evident in the quote, Bilbo reappeared, and charged into the astonished spiders unexpectedly from the side. Go on! Go on! he shouted. I will do the stinging! And he did. (Tolkien, 165) We see that Bilbo begins to feel a certain kind of obligation to be courageous not just for his friends, but for himself as well. Therefore, he is determined to face up to what he fears and even puts his life on the line for his friends. From being a hesitant hero, hobbit Bilbo transformed himself into a noble, courageous and vigilant hero. Throughout the story, Bilbos transformation emerges, his ability to protect himself and the dwarves becoming more evident with the adventure he undertook with them. Inspite of his reluctance to take up the challenge given to him by Gandalf, Bilbo hit his summit by demonstrating how one can stand up for his faintheartedness and even putting his life at stake for the welfare of others. An altruistic hero, that is Bilbo, his willingness to sacrifice himself for what is truthful and just, exemplifies that a hero lies in each and everyone of us, we just have to find our inner strength and stand up to what is worthy and true. Works Cited: Tolkein, J. R. R. The Hobbit. New York: Houghton Mifflin Company, 1973. Print.

car crashes essays

car crashes essays Two cars are travelling down a highway at 100 km/h in opposite directions. Both drivers are tired from driving all day and cross over the yellow line and hit head on. Crash! The driver of car A has remained inside the car and has broken ribs due to hitting the steering wheel. The driver of car B however is on the hood of car A and is pronounced dead at the scene, cause of death, a severe case of disobeying the laws of Although both cars were heading at the same velocity one driver ended up dead while another survived. This seems like a complicated and hard thing to explain and to the untrained person it may seem that driver A just had plain luck on his side however this is untrue. Using the knowledge of basic physics I hope to explain why the outcome for each driver was different and could have been avoided. Sir Isaac Newton was the first man to explain what happens in a collision even before automobiles were invented. He proposed the idea that an object in motion will continue in motion with the same speed and direction unless acted upon by an outside, unbalanced force. His theory is better known as the Law of Inertia. The driver of car B was not wearing a seatbelt and as a result was not connected to the body of the car. According to Newtons first law and object, the car, and its occupants, was moving until it hit and external force, car A. When the collision occurred the car and its cargo changed its motion and direction. However because driver B wasnt attached to his car by his seatbelt he continued with the same speed and in the same direction as the car before the collision. Driver B flew through the windshield and onto the hood of car A. The windshield and car A acted as the necessary external force needed to bring driver B to rest. Since the driver of car A was wearing his seatbelt he experienced the same state of motion and deceleration as the car and avoided...

How to Align Content Marketing and Social Media in 9 Steps

How to Align Content Marketing and Social Media in 9 Steps Ask a business owner with a strong online presence and they’ll tell you- content marketing is one of the quickest, most successful ways to increase organic traffic. And, ask anyone and they’ll tell you- of course you need to manage your social media pages to grow your business and your customer base. But if you’re tackling both of these initiatives and not doing them in sync, you’re doing it wrong.    Creating and distributing content allows your business to reach new audiences, position your CEOs as a thought leader, and answer all of your customer’s most common questions while (hopefully) converting those clicks into sales. Likewise, businesses rely on social media to act as the face of the brand and often, as the prime distribution channel for content. Because your business’s social media pages are where your customers likely engage with you the most, they can be invaluable sources of feedback. Good content marketing and social media often have the same common goals- to increase site traffic, ramp up conversions, and build a general audience of devoted users. Because many of these objectives overlap, it is essential that your content marketing and social media presence are effectively aligned to get the most out of your audience and to reach as many people as possible. What is ? is the best marketing management platform to organize and execute all your marketing projects. That includes content + social media integrations that make scheduling and promoting content easy, all in one place. See it in action. How to Align Your Content Marketing and Social Media Presence in 9 Steps Table of Contents: Plan Ahead With Task Management Software Compare Metrics Monthly Target New Audiences Based on Engagement Use Graphics to Promote Content on Social Media Integrate Social Media Elements Into Blog Posts Use Blog Content for Facebook Live Material Launch a Cross-Promotional Content Series Across Channels Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Originate New Content Ideas From Social Media Followers and Polls Bonus: Coordinate Content + Social Media With One Free Calendar Template If theres one thing content marketing and social media have in common, its this: success starts with planning. And they each work best when theyre planned and executed together in one place. The most effective way to plan and schedule all your content + social media posts is to use a calendar. Like the one included here below. With this free Excel template, you can: Plan your content calendar. Know what youll publish and work ahead. Schedule social media promotion. Line up posting days and times to make sure your content gets seen. Improve content + social visibility. When everything is planned in one calendar, your entire team can stay in the loop. Download it now, then follow each of the nine steps in this post to bring your content and social worlds together. 1. Plan Ahead With Task Management Software One of the most essential steps to aligning your content marketing and social media teams is planning within the same task management tool on shared boards or calendars. A task manager such as   can be a great tool to keep your team aligned and to track marketing plans holistically. By sharing calendars between all marketing team stakeholders, social media leaders can plan promotion for upcoming content initiatives, while content marketing teams can review social posts and make suggestions for captions and creatives. On , social media managers can be tagged prior to posts being published so that social posts can be planned in-line. Source: https://www.getapp.com/marketing-software/a// It’s essential that content marketing and social media teams coordinate within planning software to share new content and suggest improvements to content distribution efforts. With the right task management software, you can help ensure that your team is publishing content  at the right cadence and giving readers a reason to return day after day, week after week. 2. Compare Metrics and Engagement in Monthly Sessions In addition to planning in a common task management tool, content marketing and social media teams should meet in person frequently to compare overall performance metrics and traffic wins and losses. Use these meetings to align objectives for the following month and quarter, and ensure that your business’s content marketing efforts are working. Frequent meetings can help uncover trends in performance and engagement and better align future content plans. With multiple team members working on various initiatives, big picture metrics can easily be forgotten or pushed aside. Keep your team focused on the end goal- whether that’s signups or conversions or something else- and make sure that everyone is working towards the same KPIs. Unsure where to start? Focus on overall site traffic (sessions or pageviews) from social platforms and the number of  conversions through call-to-actions within blog content. To stay on track in these meetings, follow these steps. Both teams should come prepared with wins, losses and overall metrics. Focus both on the metrics that relate to respective platforms (sessions, engagement, shares) as well as the long term goal metrics (sign-ups, conversions, sales). In the meeting, brainstorm on how both teams can better align goals, whether that means the social media team re-shares successful content multiple times, or content creates more pieces covering topics that Facebook users are eating up. Keep the conversation going throughout the month by sending a weekly round-up email with one big win and one big loss every Friday. Determining how metrics can be shared effectively and solutions can be gleaned and applied from them will help both teams succeed in the long run. If your content marketing and social media teams are one in the same, it’s still important to set aside time to align thinking and compare successes between platforms. Recommended Reading: The Best Times to Post on Social Media Based on Research 3. Target New Audiences Based on Engagement So you’ve instituted a monthly metrics session- now what? Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time to put this data to work. Hone in on what’s working (and, of course, what’s not) and look for new audiences you can tap into. Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time...For example, social media can target specific hashtags, post content in different Facebook or LinkedIn groups, or work with other influencers or businesses to start new social swaps. Step 1: To interact with new groups on Facebook, search for a particular keyword, filter for groups, join the group, and interact with other users. Step 2: On LinkedIn, the sidebar on the left-hand side of your homepage will display different relevant hashtags and new groups to explore. Use both of these tools to promote relevant content to new audiences. Step 3: On Twitter, add relevant, popular hashtags, like G2 Crowd did below to your tweets to increase engagement in new audiences. In turn, the blog can cover different topics that work specifically on Facebook or produce content in different formats like video, listicle, or slideshow depending on how they perform on new platforms. When targeting new audiences, social media and content marketing teams should ensure that they don’t neglect their core audience in pursuit of expanding exposure to new niches or audience segments. 4. Creatively Market Content With Graphics or Clips on Social Media One common content marketing tactic is to create e-books to thoroughly explain a topic, secure leads, or introduce a new product. These are longer form guides that can be key to increasing conversion, but they also take a lot of effort and time to produce, so it’s important to ensure that social is aligned before the work begins. Creating a series of graphics made specific for social media platforms can be a great way to promote an e-book or tease it’s release before it’s widely circulated. For example, if an upcoming e-book lists a number of steps for improving your business’s online security, you could design a colorful graphic for each step with a brief description. The release of these graphics daily will pique the interest of social media followers to download the e-book and read the rest of the steps. If there are no steps to list, excellent pull quotes from the e-book can be equally effective. With a tool such as Canva, you can access and edit great free designs in a couple of minutes, as I did below. Step 1: To get started, sign up for Canva and create your first design. Step 2:   Then select a layout and edit the text, background, and colors. Step 3: Once your edits are complete, you’ll have a beautiful graphic to market your e-book. This tactic can be employed for YouTube or embedded videos as well by cutting a particularly good clip or a few clips from the video and releasing them on social media, and directing followers to a link if they’d like to watch the full video. On Facebook, this approach will yield many more views  than a typical post because Facebook videos results in 135% more organic reach than photos, on average. For best results, the content creator and social media team should coordinate on which steps, quotes, or clips would be best received by a social audience. With ’s scheduling feature, you can determine and schedule posts at the best time for your audience. 5. Integrate Popular Social Media Elements Into Blog Posts One of the best aspects of online blogs, as opposed to traditional media, is the room for innovation and creativity in communicating information non-traditionally. For example, as emojis have gained widespread use in wordlessly communicating emotions through text messaging and social media, they have also gained use in blogs to spice up content. To stay ahead of the curve and keep up with new trends, social media teams should communicate to content marketers what social audiences respond well to and what can be implemented on blogs to keep content relevant and interesting. To stay ahead of the curve and keep up with new trends, social media teams should communicate to...Because of the speed and frequency of communication on social media, new trends can be tried and proven much more effectively here than on your blog. A few different elements from social media that can be added to blogs could be videos, gifs, image slideshows, and memes, depending on how they’re received on social media. A great use of gifs can be found on ’s The Skimmer’s Guide to , which very creatively utilizes gifs throughout to keep the reader engaged. Of course, when applying any of these elements, content marketing teams should use discretion. For a more serious topic or professional guide, a meme or gif may not be appropriate. Likewise, a video or image slideshow could be distracting from core text or break the attention of the reader. By testing engagement on both social media and in blog content with new elements, teams can safely innovate and stay ahead of the communication curve. Recommended Reading: The Best Content Calendar Template to Get Organized All Year 6. Use Blog Content for Facebook Live Material You can’t get it right every single time. One of the unfortunate facts of creating content is that many of the posts you create may go unseen. But consider this- a post that didn’t quite work in one form could be repurposed and utilized in a whole different way. For example, a blog post that didn’t quite catch on in written form could be turned into a video script and presented to a Facebook or Instagram Live audience. Another example could be taking steps from a blog post, creating graphics from it, and uploading them as a slideshow on Instagram to be flipped through. Step 1: To get started, select the right blog post that would be interesting to your Facebook audience. Step 2: Choose parts of the post that could be succinctly summarized in a 15-minute Facebook Live. Look for clear steps that are actionable and easy to describe. Once found, write a script with an introduction, the subjects you’d like to cover, and a conclusion. Step 3: Promote the Facebook Live on different social media accounts. Step 4: To launch the Facebook Live, go to your Facebook page and click ‘Live’ in the action panel. Though you can’t make every single post work, it’s a good idea to narrow in on blog posts that you’d like to give a little more â€Å"juice† to. Task social media teams to come up with ideas that could work based on existing content and work from there. If you want to do a Facebook Live, consider whether you have relevant content you can reference in the chat or edit to make a scrip. Don’t look at low clicks as a failure- look at it as an opportunity to innovate and improve. Recommended Reading: 49 Facebook Marketing Tips to Get Better Results Right Now 7. Launch a Cross-Promotional Content Series Across Channels One great way to increase engagement across all channels and create a cohesive content marketing experience is to launch a series that can work across many platforms. For example, a new content vertical could launch in conjunction with a YouTube series that’s also cut down shorter snippets for Facebook. Say your goal is to gain YouTube subscribers for a new account- you could plan a content series that embeds a new YouTube video in every post, enticing readers to click through and (hopefully) subscribe. Neil Patel, an expert on digital marketing,   promotes across multiple channels including YouTube, e-books, blog posts, and social media, which has made his name omnipresent in the marketing space. If you’re building a presence on YouTube and have a popular blog, try the following tactic that Patel utilized. Step 1: After creating a couple videos for YouTube, write a comprehensive blog post on a complementary topic. For example, Neil wrote a blog post explaining that everything he has taught about SEO was wrong: Step 2: Then,   embed the YouTube video, which is a natural next step in the blog post’s call-to-action into the near end of the blog post. This will encourage readers to watch the video, increasing your viewership, and perhaps then watch the next video in sequence or even, subscribe to your channel! To promote an e-book or report, a social media team could release a series of videos on Facebook or Twitter explaining aspects of the e-book or report’s findings with attached links to the piece of content itself. In addition, selections from the content could be published on LinkedIn either under the brand or executives’ profiles with links to the content included. Recommended Reading: How to Promote Your Blog With 107 Content Promotion Tactics 8. Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Twitter chats (public conversations within a unique hashtag) are excellent ways to interact with other companies in your space, gain followers, and assert your brand as a thought leader on a specific subject. Likewise, a Reddit AMA (Ask Me Anything), where executives answer common questions about a topic or the company itself, is an excellent tactic to increase engagement and publicity in a niche community. For upcoming chats and AMAs, social media teams should coordinate with writers or company executives to ensure they’re on hand when questions begin to roll in and to provide comprehensive responses that wow participants. Tap into your blog to come up with new topics to cover and angles to take. Quora, a platform where users ask and answer questions, is another place where social media and content marketers should coordinate engagement. For the sake of optics on Quora, it can be better if individuals at a company create an account and answer questions, rather than brands. The writers who handle the blog can be excellent resources to answer questions and provide invaluable insight. Step 1: After signing up for a Quora account, a writer simply must answer a few questions in their niche before Quora and other users begin asking them for other answers. Once in your account, click Answer to find the right question. Step 2: Write your answer and click submit. Try different answer formats like steps and lists, adding useful images, and making your responses long and comprehensive to receive recognition and upvotes. 9. Originate New Content Ideas From Social Media Followers and Polls Social media followers who regularly interact with content are often a brand’s most engaged audience with untapped feedback to provide. To come up with creative new ideas for content creation, poll your social audiences with direct questions about topics they’d like covered or content mediums they like most. Step 1: To poll followers on Twitter, add your question then click Add poll. Step 2: Add poll answer options and click Tweet. Integrating more polls and surveys is a great way to plan future content and gather meaningful feedback from those who are more dedicated to your brand.

Rehabilitation Assignment Example | Topics and Well Written Essays - 750 words

Rehabilitation - Assignment Example After the patient leaves the hospital, care continues to be provided at home. Rehabilitation care is also provided to people who do not require hospitalization and cannot be able to move to the outpatient rehabilitation facility. Rehabilitation requires the expertise of various professionals working in concert. Both multidisciplinary and interdisciplinary teams are the hallmarks of rehabilitation. The physician is considered to be the team leader assisted by other professionals. The multidisciplinary team conducts patients’ evaluation in their specific disciplines. However, the commonly used approach is the one that involves the interdisciplinary teams. Interdisciplinary members work together to solve specific problems for the patient (Peden, 2010). The team members include physiatrists, physical therapists, occupational therapists, rehabilitation nurses, psychologists and speech pathologists, in addition to social workers. Other members may include recreational therapists, vocational rehabilitation counselors, music therapists, audiologist, and kinesiotherapists. According to Peden (2010), some of the major categories of disabling conditions include disorders and injuries in pediatric, neurology, orthopedic, acute and chronic pain, medical, and sensory impairment. The World Health Organization (WHO) has various definitions that are commonly used to discuss the rehabilitation population. According to Peden (2010), WHO has established an international standard of definitions for discussing individuals with functional limitations outlined above The definitions are: Durable medical equipment that are commonly used in rehabilitation fall into five categories namely: prosthetics, orthotics, wheelchairs, ambulation aids, and high-tech devices, for example, computers. Illustrations of orthotics involves neck, spine, or back braces; prosthetics includes equipment such as artificial organs and mechanical organs;

Lyndon B. Johnson And The Tet Offensive Research Paper

Lyndon B. Johnson And The Tet Offensive - Research Paper Example Most of his concern however is in the president at that particular period of time president Lyndon B, Johnson and his contribution to the war after President Kennedy. In American history and survey, the story is the same but to some extent; they tend to support the war and the actions that took place during the war. In the first article, Rollins Glasser explains how hard it was for Vietnam during this time of the war. â€Å"If there is more to say it will have to be said by others, though I wonder how they will do it. There is no novel in Nam, there is not enough for a plot, nor is there really any character development if you survive 365 days without getting killed or wounded, you simply go home and take up again where you left off.† (Rollins, 233) by this, Ronald clearly showed opposition to the war that was in Vietnam. In his book, he clearly depicts the difficulties that the Vietnamese were going through. This was because the whole media and human rights grouped had moved in to bring the negative side of the war and forgot to focus on the positive side of the war. There were lots of films and books that various personalities published so as to oppose the events that led to the war. All these ideologies originated soon after the Tet offensive and the American people now had the true p icture of what was taking place in Vietnam (Ayers 89). The second article emphasizes that the Vietnam War was one of the bloodiest wars of all time with casualties going up to a million on both sides. The war began due to the common belief that Americans believed that communisms was spreading all through south-east Asia. Due to the nuclear power that both the united states and the soviet union had at the time, neither was willing to risk war with the other and as a result decided to finance the other nations to fight the cold war. The Vietnam War started soon after the struggle for the country had stopped by the French power. It was during this time that the country was

Life of Pi write-up Essay Example for Free

Life of Pi write-up Essay Life of Pi shows that we are entering a virtual age as Pi, a selfish murderer, is portrayed as a hero throughout the movie. In the beginning of the movie, Pi is portrayed as a smart, virtuous man – there is an emphasis on his strong faith in God, his love for his family and his knowledge of animals. However, later in the movie, Pi brutally murders a hyena after his family’s ship sank and manipulates the tiger that he was left with to do whatever he pleases. Although Pi faced anxiety because he was alone on a lifeboat with a tiger and with despair from thinking that he would die, these circumstances are not to blame for Pi’s awful behavior. Pi has the freedom to make his own decisions and is able to express his emotions in whichever way he wants, making him fully responsible for the course of his actions. Once Pi is rescued, the whole world starts to see him as a hero for his survival, however they do not process all of his wrongdoings. To make matters worse, the journalists that Pi spoke with after he was rescued do not even use the first story that he shares with them – the one involving human beings – because they claimed it was too gruesome, bringing Pi to replace human beings with animals in his second story. This also represents a virtual age because it sends the idea that wrongful actions are okay when they are presented using animals rather than human beings – truly showing the selfishness and carelessness of society. In conclusion, Pi’s inhumane actions are not acknowledged by the public, and furthermore Pi is being rewarded for his wrongdoings. In Life of Pi, storyteller Pi Patel explains the firsthand account of his adventures. When his family’s zoo business fails in India, they embark on a sea voyage to begin a new life – however, one night aboard their ship in the middle of the ocean, a deadly storm hits, leaving Pi trapped in a lifeboat with several zoo animals. After several brutal incidents, including Pi murdering a hyena, Pi is then left to fend for himself in the company of a Bengal tiger. At the end of the movie, when Pi is rescued and questioned by journalists, he tells them two different stories about his journey: one involving human beings and one involving animals, leaving the journalists to publish the story involving animals. Kierkegaard’s philosophy relates to this story because even though Pi is very religious, he is aware that he is free to put his wellbeing before God. While being stuck on a lifeboat with vicious animals, Pi does whatever he can in order to survive – even if that involves taking part in murder and manipulation. Pi chooses to murder a hyena because this animal killed his mother and would eventually kill him, as well as Pi chooses to hunt fish in order for the tiger to survive and to save himself from being eaten. Pi also had to state dominance and mark his territory in the lifeboat, in order to prevent the tiger from hurting him. Pi is therefore the perfect example of putting the individual before God in Kierkegaard’s philosophy because he believes in God, yet he continues to live his own life with freedom as he makes rational decisions. Pi is also aware of the aggressiveness in his decisions, and continuously apologizes to God for all that he has done. By doing this, Pi gains strength and heals through God, as this is also a part of Kierkegaard’s philosophy.

Physics in Volleyball Essay examples -- physics sport sports volleybal

Physics is used in almost everything we do throughout our everyday lives. Sports are almost entirely composed of the physics of the human body in order accomplish the performed action. Volleyball is a sport which has physics at the heart of the game, understanding the physics of the game actually allows a player to improve and become more efficient and effective in his or her game. This essay gives insight into how the rules of physics can be used and are essential in the game of volleyball in all aspects of the game including serving, passing, setting, hitting, and blocking. Volleyball is a game of constant projectile motion with various types of contacts involved in each aspect of the game. In volleyball when serving one must stand behind the end line, which is 30 feet from the net. The net measures 90 inches, or 96 inches for men, from the ground. The goal is to get the ball across the net with as little time as possible so that the other team has less time to react and handle the ball. Traditionally serving has been done from the floor where the server has to create a parabolic motion path for the ball to travel so that it will clear the net and then land within the boundaries of the court. In modern volleyball the game has progressed to more of a vertical game, with jump serving. The advantages that jump serving gives have to do with the physics of projectile motion. The angle in which the server’s initial velocity has to start from is smaller, because as the height increases the slope of the parabola in the motion of the ball decreases. As the height of contact increases the path that the ball follows becomes line like as it crosses the net and if the contact height is high enough and the ball is contacted correctly... ...ember 2004 Zobel, Edward A. "Projectile Motion, General Solution" 2001. 23 November 2004. . Western Washington University."Projectile Motion" .22Novemeber 2004 Bixby, Sarah.University of Alaska Southeast."The Physics of Volleyball" 2004. 23 November 2004 Anon. Science 306(5693) 42-42. "Engineering of Sport- In Volleyball, Crafty Players Serve Up an Aerodynamic crisis. 2004. 23 November 2004.

Drinking Age Controversy

In the United States, a citizen is considered an â€Å"adult† at the age of 18, and with that new title comes many responsibilities, such as the right to vote and to join the army. However, the legal drinking age in America is twenty-one. This issue has been a major controversy for some time now that faces both national and state governments. Should the drinking age be lowered to the age when legally a person becomes an adult and assumes all other adult responsibilities, or should it remain at a higher age to allow people to grow more mature and, hopefully, make more responsible decisions? In the mid 1600’s, colonial laws attempted to control alcohol consumption, but drinking per se was not remonstrated. Between 1913 and 1919 there was a lot of controversy between the â€Å"wet† states, which were states that allowed liquor, and the â€Å"dry† states, which were against and had made liquor illegal. On October 28, 1919, Congress enacted the National Prohibition Act, also known as the Volstead Act. The 18th Amendment was to become effective on January 17, 1920, and in those three months before the amendment became effective, alcohol was stolen in mass quantities from government warehouses. Throughout the thirteen years that Prohibition was enforced, the demand for alcohol only grew. The 18th Amendment was repealed on December 5, 1933 following the 21st Amendment, which was effective immediately. The National Minimum Drinking Age Act followed the 21st Amendment on July 17, 1984 stating that all states prohibit anyone under the age of 21 consuming, purchasing, or being in possession of alcohol. If the states would not comply with the law, they would not get funding under the Federal Aid Highway Act. This bill was supported by many people, one being arguably the most influential, was Candy Lightner. She founded the MADD (Mothers Against Drunk Driving) after losing her daughter in 1980 to a car accident involving a drunk driver. On average, according to MADD statistics, a person is killed by a drunk driver every forty minutes. In 2007, about 13,000 people were killed in alcohol impaired driving crashes. A â€Å"binge drinker† is defined as a person who has more than 5 drinks in one sitting, which is becoming a large issue at college campuses worldwide. Presidents from over 100 universities have voted to lower the drinking age in order to cut the amount of underage drinking on campuses. Frequent users† will drink anywhere from three times a week to everyday. A â€Å"moderate user† is someone who drinks anywhere from once a week to once a month. The decision of whether or not to keep the drinking age at 21 or lower it to 18 is continually discussed between groups such as MADD, Mothers Against Drunk Driving, who fight to keep the drinking age at 21 and LAFAA, Legalize Alcohol For All Adults, who fight to lower the drinking age. Karl Marx’s Conflict Theory is one way to explain the disagreements between those who want to lower the drinking age, and those who don’t. His theory states that social organization and change is based upon conflicts within the society. People between the ages of 18 and 21, called stakeholders, feel that they aren’t getting to exercise all of their rights to being an adult by government definition. They given all of the responsibilities and consequences of adults such as the right to vote, the ability to adopt, the right to join the military, the right to be charged with the highest punishment if accused of a crime, the right to get married, the right to buy and create pornography, etc. LAFAA would argue that with given all of these rights, government defined adults would also have to right to choose whether or not to consume alcohol. The families that allow their children to drink give a conflicting message to those who are a part of the underage drinking. Children then grow up thinking that underage drinking isn’t a big deal and is also a fun and â€Å"cool† thing to do. A large part of the â€Å"cool† factor, some would say, has to do with it being illegal to their age group. The thrill is what makes the drinking more exciting. The law also states that government usually follows majority opinion, and if this is fact, then the drinking age would be lowered seeing that two-thirds of Americans consume alcohol. Those arguing for keeping the drinking age at or above 21, such as MADD, argue that lowering the drinking age would enable younger adults to be able to purchase and drink alcohol legally, which would inevitably result in higher mortality rates. Although 18 year olds are considered adults, some think that they are still not mature enough to make to correct choices about alcohol. Those who think that keeping the drinking age at a higher minimum are trying to keep the demand for alcohol down and are also trying to keep the roads safer from drunk drivers. People between the ages of 18 and 20 will have just started college for the most part and don’t need alcohol interfering with their studies and their ability to succeed in life. Condoning the drinking of newly formed adults would only cause chaos and cause more fatalities. To MADD the cost of drinking outweighs the benefits since the highest numbers of fatalities in the United States are due to alcohol related deaths. Evidence tends to support the notion that keeping the drinking age at 21 is the safest and most responsible thing to do. Although it is taking some of Americans rights away, it is also ensuring the safety of thousands of citizens. Depending on whether you are liberal or conservative, opinions on how many rights government should take away will differ tremendously. The safety of American people should always be the most important aspect of keeping the United States a safe and enjoyable place to live. No matter whether the age is kept at 21 or lowered to 18, the controversy between the groups will never end. References http://www.druglibrary.org/Schaffer/LIBRARY/studies/nc/nc2a.htm

Information Technology for Pims Pumps Essay

Analysis section 1 – Background/to identification of problem Pims Pumps are an industrial pumping company which are involved in the distribution, installation and maintenance of industrial pumping units. The company has a large fleet of vans and many specialised tools and lots of equipment. Currently all of the equipment is logged in and out of the workshop and vans and this information is stored on paper. Analysis section 2 – identification of the prospective user(s) The prospective users are the managers of the business all of whom are computer literate and are already using a computer system for other aspects of the business. The company have a small network of computers installed and all involved are competent in opening and using Microsoft access 2000 Analysis section 3 – identification of user needs and acceptable limitations The system needs to be able to store large amounts of data about the whereabouts of equipment, it must be able to search through the data for any specified criteria, it must be able to be edited, it must be secure and user friendly. Interview Example documents from user Observation The proposed system can only be tested to a certain extent on being able to store large amounts of data Analysis section 4 – realistic appraisal of the feasibility of potential solutions. Analysis section 5 – justification of chosen solution I have chosen to use this system because Analysis section 6 – description of current system & data sources and destinations The current system involves the user logging in and out equipment to vans and back into the warehouse. The user must enter his/her name, the date and time, the registration of the vehicle they are taking it to, the name of the piece of equipment and the serial number of the piece of equipment. At the end of each week the logbook except for the most recent page is taken to the admin office and stored in a filing cabinet in date order. When a piece of equipment is missing, needed of has been damaged the user can then refer back to the log book to find out who if anyone still has the piece of equipment and who else has used it recently. This can be very time consuming, as the user has to visually scan through the logbooks until he comes to the entry, which could be anything up to 15 pages. This could easily result in human error and is a big waste of time Analysis section 8 – data flow diagram of current system At current there is no flow of data as the information is simply logged and referred to if needed in the future. Analysis section 7 – objectives of the project Input tasks (Data entry / Modification / View) The system will provide a user-friendly simple interface with the initial user allowing them to enter the same information as they usually do just on a keyboard. This should avoid all complications. The user interface for the initial user will be very secure to try and prevent accidental damage to the system however the management features will be able to be accessed by the management team through a password. There will be a user guide and a trouble shooting section to try and solve any potential problems. The system will be presented in form view with a main menu and various forms for different functions Output tasks (Reports) The system will be able to produce a report showing the location of any piece of equipment, or all the equipment one member of staff has recently used or all the equipment currently in a particular van. The system must be able to search through all the records for any criteria and produce a report for each one Processing tasks The system must be able to process the information and sort it into any order that the user wishes. Quantitative performance considerations The system is going to be run over a long period of time and so will need to be able to store a very large amount of data. This s one thing I will not be able to test to its full extent however I can estimate through hardware performance whether the system is adequate or not. Qualitative evaluation criteria Data security of the new system The system will have security passwords and all obvious features that would allow the user to enter restricted areas of the system would be disabled. The system will prompt the user to save changes or automatically save changes on exit anyway. Analysis section 9 – Data flow diagram of new system Analysis section 10 – E-R Model Project stage 2 : design Design section 1 – Overall system design The system will involve a series of tables, queries, reports and forms all linked together to provide a user-friendly system capable of all of the system requirements. I will have tables for vans, equipment, warehouse and users and will link these together and display them on one form. There will be a menu form giving the user options and security passwords for management to access and edit existing data or to view existing data. All of the data entry will be validated and the tables will be set to certain data types to try and ensure the user is entering the correct information. There will be four main tables related to bookings, employees, equipment and vehicles. There will also be four forms based upon these tables and then a main menu form for easy navigation of my database system Design section 2 – Description of modular structure of system The system will be based around 4 main tables. These are TblEmployees, which contains information about the employees that work at the company. TblEquipment, which lists equipment, details about it, its current location and a list of who has recently used it. TblVehicles will contain a list of all of the vans that Pims Pumps use and contain a list of all the equipment that is currently in each van. TblBookings will record all the bookings in an out that a piece of equipment makes and records the equipment and employee ID numbers. These tables will all be linked together in an entity relationship diagram. Design section 3 – Definition of data requirements The database will have to store relevant information about the employees using the booking system information about the company’s vehicles and equipment information. The fields I will store in my equipment table are as follows: 1. Equipment ID – A unique number assigned to each piece of equipment. 2. Description – a brief description of the piece of equipment 3. Service interval – The next date when the piece of equipment is due to be serviced The fields I will store in my employee table are as follows: 1. Employee name – full name of the employee 2. Employee ID – a unique number assigned to each employee The fields I will store in my vehicles table are as follows: 1. Registration – The registration number of my vehicle 2. Vehicle ID – A unique number assigned to each vehicle I will also have a bookings table, which will store the employee and equipment ID for each booking of equipment, and the date on which the booking was made. This will enable me to run a query to find out for example what equipment any employee has used or what equipment is currently in a certain van etc. Design section 4 – Identification of storage requirements and media Development hardware I can design my system on any hardware running Microsoft Windows 95 or later and that is capable of running Microsoft Access at speed. I do not require any additional specific hardware for designing my database. End-user hardware The end user already has hardware capable of running my database and all the staff are familiar with Microsoft based programs. Development software I will design the database in Microsoft Access as this is very flexible and powerful enough to undertake all or the required tasks End-user software The end user will also have to use Microsoft Access as that is the only program that my database will run on I will design the database to be user friendly and limit access to all of its functions to try and prevent accidental damage to the system. Design section 5 – Identification of suitable algorithms for data transformation Queries Macros Visual basic code Design section 6 – identification of any validation required I have several input masks throughout my tables however no validations are needed. The input masks that ii have used are simply in place to ensure that the user is entering the correct information or at least information that is in the correct format. Design section 7 – overall user interface design Here is a plan of the layout of my main menu; Design section 8 – Sample of planned data capture and entry (e.g. forms Design section 9 – sample of planned data validation Design section 8 – Description of record/database structure & normalisation Normalisation Tables design Design section 11 – Sample of planned valid output (e.g. reports) I will produce reports based on queries related to different things however the format will remain the same. Below is an example of what a report would look like if the user queried for what equipment an employee has recently used: Design section 12 – Database design including relations, foreign keys, and primary keys. Entity-relationship diagram List and describe all relations separately 1. There is a one to many relationship from Equipment ID in the Equipment table to Equipment ID in the booking table. This enables there to be many pieces of equipment logged in the bookings table. 2. There is a one to many relationship from Employee ID in the Employee’s table to Employee ID in the Bookings table. This enables there to be many employees listed in the bookings table of that one employee can have many bookings. Indicate all primary and foreign keys for each table TblEquipment’s primary key is Equipment ID and it contains no foreign keys TblBooking’s primary key is Booking ID and it contains Equipment ID and Employee ID as foreign keys TblVehicle’s primary key is Vehicle ID and it contains no foreign keys TblEmployee’s primary key is Employee ID and it contains no foreign keys Design section 13 – Planned measures for security and integrity of data Design section 14 – Planned measures for systems security Design section 15 – Overall test strategy Project stage 3 : Technical solution Project stage 4 : System testing Test section 1- Design of test plan & strategy Test section 2 – Minimal test data Test section 3 – Expected results for typical test data Test section 4 – Erroneous data (Check forms reject invalid data) Test section 5 – Expected results for extreme data Check that data just within range is accepted and stored Check that calculations using extreme data works Test section 6 – Hard copy of representative samples of test runs Project stage 5 : Maintenance Maintenance section 1 – System overview Maintenance section 2 – Summary of features used Maintenance section 3 -Sample of detailed algorithm design using a recognised methodology Maintenance section 4 – Annotated listings of program code, macro code & tailoring Maintenance section 5 – Screenshots (Mainly from design view) Table screenshots Reports screenshots Query screenshots Macro’s screenshots Visual basic code Maintenance section 6 – List/description of package items developed Project stage 6 : User manual User manual – Brief introduction User manual – Samples of actual screen displays in situ User manual – Samples of error messages and/or error recovery procedures Project stage 7 : Appraisal Appraisal section 1 – Comparison of project performance against objectives Evaluation of end-user requirements Evaluation of the qualitative criteria

Granville T. Woods Essays - Telegraphy, Granville Woods, Free Essays

Granville T. Woods Essays - Telegraphy, Granville Woods, Free Essays Granville T. Woods Granville T. Woods African-American inventors have gotten little recognition for their accomplishments. Indeed, it was hard to find information to even write a small report on a single one of them. However, although their names might not be as household as Thomas Edison, that does no mean that African-American inventors have not played just as important of a role in technology in America. Although we might not be able to name any African-American inventors off the top of our heads, we use their inventions everyday and not even realize it. The last time you took a train, were you worried about it derailing, or not stopping? You could thank Granville T. Woods for that. He invented the air brake for trains, the standard emergency break used today. Granville T. Woods was born on April 23, 1856 in Columbus Ohio. His parents were freed slaves and Woods himself only attended school until the age of 10. Although he stopped formal education at such a young age, Mr. Woods began to work on the railroad and study electronics. Much of his knowledge came directly from on-the-job training. He attended night school and took privet lessons in his teens to make up for the many years of lost education. In 1872 at the age of 16, Woods became a fireman on the Danville and Southern Railroad in Missouri. There, he developed a passion for trains and dreamed of becoming a railroad engineer himself. Indeed, his love of trains is what fueled many of his inventions. He moved around a lot in the next few years. In 1876 he worked part time in a machine shop in Springfield, Illinois. It was here that he began to take engineering courses in an eastern college. He took a job an engineer in 1878 aboard the Ironsides, a British Steamer, within two years he b ecame the chief Engineer of the steamer. However, despite all of his experience and of his skin color, he never got far in these jobs. He decided to settle back in Ohio. It was back in Cincinnati that Mr. Woods began inventing. In 1880, shortly after settling in Cincinnati, Mr. Woods established his own shop. Woods first patent was for an invention that had to do with one of his great loves, trains. It was on improved steam boiler furnace. It was in this shop that Mr. Woods became one of the most prolific inventors of the 19th century. He had registered over 60 patents in his lifetime and was sometimes referred to as The Black Edison. Regarded as one of Woods greatest invention was the Synchronous Multiplex Railway Telegraph (1887). This was the most primitive form of the radio system used in trains today. Before this invention, there was no way for a dispatcher to be able to determine the location of a train and so accidents were frequent. This invention allowed for communication between the train and the dispatcher so that train accidents became less frequent. This invention used the principle of electromagnetic induction. The magnetic field produced from electric current running through the wire produced a signal that was traceable from the dispatchers office. When the trains moved the magnetic field moved with it, this allowed for the tracking of all trains. Some of his more notable inventions include the development of the third-rail system used in subways today and the development of the trolley system for trolley cars. Most of Mr. Woods 60 patents had to do with railroad telegraphs, electrical breaks, and electrical railways systems. Some of his patents include the Steam Boiler Furnace, Electric Railway, Automatic Air Brake, Telephone Transmitter, Induction Telegraph System, Overhead Conducting for Electrified Railway, Tunnel Construction for Electric railway, and the Galvanic Battery. Unlike so many African-American inventors of the 19th century, Mr. Woods was actually praised for his work within his own lifetime. The January 14, 1866 edition of The Catholic Tribune said Granville T. Woods, the greatest colored inventor in the history of the race, and equal, if not superior, to any inventor in this country, is destined to revolutionize the mode of the street car transit. Mr. Woods broke through racial and educational barriers to become one of the most notable inventors of the

Leave a Message

Leave a Message What are the most important things in your life? Nowadays, whatever you are going to tell about – your life, celebrities’ private life, politics, literature or a notice of the day – may take you not more than 140 symbols, and #twitter proves it perfectly. We can more or less easily describe ourselves in 4 words, find our 3 top best features or 2 things we hate about people and choose one dream to come true†¦ Recently different funny twitter marathons became popular like #ReplaceALetterRuinATvShow or #RuinAWeddingIn5Words. They were full of creativity and fun.  IMHO such limits teach us to think and to pick catchy words from our vocabulary to express what we want and make other people pay attention to our voices, to listen to us, to follow us and, hopefully, re-tweet us. The same with the famous #elevatorpitch: imagine you were dreaming to realize the project of your life and only one person can help you, but it is so difficult to reach him or her. Suddenly you meet this person in the elevator (finally!) and you have an opportunity to attract him or her with your fabulous idea: take a chance but you have only one minute.  It reminded one story I have read once on the Internet about one professor and his stuffed jar: Practice What You Preach â€Å"The professor walks into a classroom and sets a glass jar on the table. He puts 2-inch rocks in the jar until no more can fit. He asks the class if the jar is full and they agree it is. Then, he pulls out a pile of beans, adding them to the jar, shaking it slightly until they fill the spaces between the rocks. He asks again if the jar is full, and they agree. So next, he adds a scoop of sand to the jar, filling the space between the beans and asks the question again. Then he grabs a pitcher of water and fills the jar to the brim, saying, â€Å"If this jar is your life, what does this experiment show you?†. Then he looks out at the class and says, â€Å"The rocks represent the BIG things in your life – what you will value at the end of your life – your family, your partner, your health, fulfilling your hopes and dreams. The beans are the other things in your life that give it meaning, like your job, your house, your hobbies, your friendships. The sand and water represent the ‘small stuff’ that fills our time. Can you see what would happen if I started with the sand or the beans?†Ã‚  It is very important to remember about BIG things and find proper words to leave your message to the world.   The popularity of #socialmedia makes me think of the power of a letter, the power of each word. How careful we have to be with our expressions, sayings, posts and tweets living during the time when a word is a weapon and the Internet is an information battlefield.

National Drug Control Strategy Structure Research Paper

National Drug Control Strategy Structure - Research Paper Example There is a need to re-evaluate the approach that is in use. In order to be able to deal with this problem, several issues have to be looked into. The most fundamental is the availability of treatment, stigma related issues and availability of financial recourses. Although treatment for addiction is available in many places, in the United States, challenges still exist when it comes to accessibility and quality of services rendered. It is disturbing to note that those charged with the responsibility of treating substance abuse and addiction often criticize others that do not use methods similar to theirs (Califano, 2007). It should be noted that people need to be treated using different approaches depending on their level of addiction (USDHHS, 2009). High-end treatment centers tend to look down on public programs. Nonresidential programs/outpatient looks down on residential programs terming them unnecessary, expensive rip off programs (Califano, 2007). Every treatment center wants its’ approach to treatment to be considered the best. This should not be the case. Encouraging such behavior deals a serious blow to the fight against drug addiction. It is also not encouraging to those addicts that are willing to come out and seek help. The perception that the quality of treatment is not the same at different treatment centers should be eradicated (Ortiz, 2011). Treatment should be available to all patients regardless of the approach they use in seeking treatment. Whether public, private, inpatient or outpatient, the goal should be to ensure that the addict gets assistance to become clean. The government should subsidize the cost for treatment of drug addiction as much as possible. Organizations such as the Drug-Free Communities which is a support program can be used as treatment centers besides implementing anti-drug abuse strategies (Kerlikowske, 2011).

How radio has influenced our lives Essay Example | Topics and Well Written Essays - 250 words

How radio has influenced our lives - Essay Example This information plays an important role in the decisions that people make regarding different aspects of their lives. Such decisions include decisions on travel plans through the traffic updates that the radio is able to give, decisions on entertainment choices through the various options that can be given on radio and other important aspects such as healthcare and education. The public depends on the information on the radio to know the choices that they have in regards to important decisions such as healthcare plans and the best available education (Biagi 113). The radio is also an important source of information on controversial subjects. Through the educational programs that are aired on radio, the mass can get more information on the controversial subjects. The radio also has an important role to play on the buying decisions that are made by the different listeners. By giving the listeners information on different products available, the listener is able to make an informed choice or decision regarding the product that is most suitable for them. The radio has therefore has a positive impact on the lives of the public because of the ability that it has to pass across information for public

Patents and Trademark Law Case Study Example | Topics and Well Written Essays - 1500 words

Patents and Trademark Law - Case Study Example First they should make an application to the UK patent office. At the patent office they are required to fill a document called 'complete specification. This form contains a description of the article, process or machine, including working instructions and a statement of 'claims' which the inventor seeks his monopoly. It is against these claims that any infringement is judged. The patent office will carry out research to test for novelty. According to the result of the search the applicant may decide to abandon or modify his application or request an examination by a qualified patent office examiner. The main task of the examiner is to see that the claims of the specification describe things that are not only new, but also inventive. Once the examiner is satisfied the specification is published and for 3 months afterwards any interested party can object by notice to the patent office. In the event of no opposition or failure of objections the 'letters patent' will be seated and the p atentee can sue in the High Court for any infringement. Once granted, the patent covers the UK and is in force for 4 years, and it can be renewed annually for a further 16 years after which it can be extended by an application to the High court for a further 5 to 10 years. After duty registering their Pete Tom and Pete Soil manufacturer will have the patent rights and they can reinforce a legal action against anyone making, using, selling, offering for sale or importing their patented invention. In the event of the competitors proceeding to invent the polythene bags, Tom and Pete Soil can approach the court and fire a civil suit. In the court section 60 (1)4, patents Act 1977 states that "Subject to the provision of this section, a person infringes a patent for an invention if, but only if, while the patent is in force, he does any of the following things in the united Kingdom in relation to the invention without that consent of the proprietor of the patent, that is to say:- Where the invention is a process, he uses the process or he offers it for use in the United Kingdom when he knows, or it is obvious to a reasonable person in the circumstances, that its use there without the consent of the proprietor would be an infringement of the parent. Therefore the aggrieved party can seek the assistance of the courts which will issue an injunction barring the competitors i.e. FR & ED as well as Salisbury supermarkets from inventing and selling the polythene growing bags. Further Messrs Soil can prevent

The Travel And Tourism Sector Tourism Essay

The Travel And Tourism Sector Tourism Essay As with everything else, the travel and tourism business is changing constantly with more people booking trips on the Internet, increasing numbers of adventure travellers and fewer people having disposable income since the financial crash of 2009. To get people to bring their tourist dollars to your destination, your plan must accurately identify whose vacation needs you can best serve and get the word out specifically to them. PREMIER INN RESORTS: TASK 1 Know Your Customers Know who is visiting your tourist destination. Texas, for example, did a marketing survey that showed the state brought in nearly $470 million in 2008 with European visitors, most from the United Kingdom. Washington State noted that it made about two-thirds the amount of income from people staying with friends and families as it did from those staying in hotels, so that was a significant market. Make sure local institutions keeping as close track as possible on where people travel from and their demographics so you know where your marketing is working and can more aggressively target areas where the response could be stronger. Set Specific Goals Decide what your specific goals are, such as wanting to double your tourism revenues in the next two years; draw more families to visit your tourism site; increase traffic from a neighboring state to a specified amount; or triple the number of visitors to a specific sightseeing attraction. Identify Travel Trends Stay abreast of travel trends, such as increasing interest in adventure travel, growing numbers of girlfriend getaways, changing demographics that mean more seniors traveling and increased use of Internet for bookings. Use this information to shape how your tourist destination will brand itself, what attractions it will invest in and emphasize and what marketing vehicles it will use. Get Your Message Out Figure out what vehicles will be most effective for promoting your message to the markets you have chosen, including travel review forums, social marketing avenues, Internet broadcasts, and magazine and news articles in general interest and special-interest publications or television ads. Enlist local businesses in advertising and offering specials and discounts for slow periods. Keep in mind, travellers sharing their positive experience at your destination is going to be your strongest marketing tool. TASK 2 . Do a Situational Analysis Target Markets Even if you are experienced at managing holiday rentals, it pays to do an on paper assessment of your target renters. If youre brand new to renting, you may have to do a little bit of research into your area to determine which groups you should target. Demographic Try to determine which demographic groups the majority of your guests belong to, such as: gender, familial status, household income, and education level? Its likely that other belonging who call into the same category as your past guests will also enjoy your home. Geographic What geographic area are your guests from? Do they travel from overseas? Do they fly or drive to your destination? If they drive, how far is a typical journey? Psychographic What do your guests do in their leisure time? What do they want out of their holiday? Market Needs Trends Look at your local holiday rental market as a whole. Are there any traveller groups that dont seem to be well catered for? Has your local area undergone any major changes in the past year? 5 years? 10 years? Look for trends in the number of visitors, demographics of visitors, new construction in the area, sharp increases or decreases in the value of property, significant increases in property taxes, or new or proposed regulations regarding short-term rentals. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis Completing a SWOT analysis will help you determine where the strengths of your holiday rentals business, where you can improve, and what opportunities exist in the market, and what threats loom on the horizon. Strengths: What does your holiday home offer that other homes in your area do not? What makes your home special? Are your rates competitive? What do you do as an owner that is better than other owners in your market? Examine your online adverts.   What does your ad do well? Weaknesses: What do other holiday homes in your area offer that you do not? Are there any areas where your home could be improved (facilities, dà ©cor, furnishings, etc.)? Examine your portal website listings.   What could be improved about your ads (better photos, better written descriptions, etc.)? Opportunities: Are there any improvements being made or attractions being added in your market (have the beaches been given a special award, or is there a new activity centre opening)? Does your property cater to any of the following growing market segments: retirees, business travellers, families with grown children? Is the area opening up to travellers from a new geographic region? Threats: Are there any new property developments coming to your area (i.e. increased competition)? Has there been a significant increase in property taxes for second homes? Are there any new regulations being imposed on holiday rentals in your area? Competition In positioning your holiday home, you should consider who you are competing with for business, what they offer, and how their pricing compares to yours. After youve compiled a list of your biggest competition, take note of where they currently advertise, which marketing tactics theyve chosen to implement. Then launch your counter attack, by applying strategies that will more effectively or persuasively reach the target customers you have in common. Other Holiday Accommodations in Your Holiday Market This could include other holiday rentals in your area, as well as hotels, bed and breakfasts, all-inclusive resorts, hostels, caravan parks or camp sites. Other Holiday Destinations Often youre not just competing against other accommodations in your area. You may also be competing against holiday homes and hotels in surrounding areas, or even other markets altogether. Holiday Rental Benefits What does your home have to offer travellers? Amenities An amenity is anything included in your home that may be of interest to potential guests. The next time youre at your vacation home, go room-to-room and make a list of the items in each room. Download the Equipment and Facilities Checklist to see if youre missing anything. Suitability Who is your home perfectly situated for? Families with small children? People with disabilities? The elderly? Travellers with pets? 2. Determine Your Marketing Strategy Marketing Objectives What are your most important goals for marketing your holiday home? To receive enquiries? To book a certain number of weeks? To generate a specific amount of revenue? Positioning When setting your marketing strategy, its important to determine how you plan to market your retnal. That is, who your home is suitable for, and how you plan to ? Many holiday home owners make the mistake of trying to target uncomplimentary groups of travellers. For example, if you have a large property in the Algarve, Portugal, creating a home that is too family friendly (for example turning ample sized bedrooms into childrens bedrooms) could alienate groups of adult friends on golfing breaks or girls getaways. However, become too broad in your appeal, and you could seem bland or irrelevant to travellers. Marketing Mix Most marketing activities conducted by holiday rental homeowners fall into the categories of online advertising, offline advertising, and word-of-mouth marketing. Online Advertising Portal websites like HomeAway.co.uk or OwnersDirect.co.uk Specialised websites like your local tourist board Personal websites (your holiday rentals business website) Offline Advertising Print media like newspapers and magazines Radio or TV Collateral material like business cards, fliers or vouchers Word-of-Mouth Customer relationship marketing efforts to past guests, or friends and family discounts Referrals Charitable donations Marketing Research Get to Know Your Target Customer Take the time to do some research about your target renter. The best way to do this is by talking to past guests, friends, and family members about what they enjoy about your home, what could be improved, and whether or not it fulfils the requirements they are looking for in a holiday home. You can also download our Guest Feedback Survey to send to your previous guests Become an Expert on Your Local Area Travellers will often look to you for advice about your area. Put on your travel agent hat and learn about the area attractions and restaurants that may interest your target renters. Stay Current with Events in Your Market Its important to stay abreast of events in your area. Consider subscribing to the local newspaper in your vacation home market or set up Google News Alerts to come to your email. Follow Industry Trends Staying educated on the holiday rental industry will give you a leg up in marketing your home. Keep an eye on our Industry News section, for the latest reports. 3. Get Your Financials in Order (Budgets and Forecasts) Break-Even Analysiskeys to success Even if you do not rely heavily on rentals to cover the expenses for your home, its important to determine how much money you have coming in and how much you have going out each month. Revenue How much rental income do you hope to generate from your holiday home this year? Formula for projected revenue for primarily weekly rental markets: (Number of Peak Weeks x Peak Rate) + (Number of Off-Peak Weeks x Off-Peak Rate) + (Number of Weekends x Weekend Rate) Formula for projected revenue for primarily nightly rental markets: (Number of Peak Nights x Peak Nightly Rate) + (Number of Off-Peak Nights x Off-Peak Nightly Rate) Expenses What do you expect to spend this year to keep your holiday rental running? Note: This formula does not include capital improvements. Cash Flow Calculating your projected cash flow should help keep you aware of where you stand in relation to your rental goals. In addition, consider setting milestones or benchmarks for where you should be when. If you hit a milestone and determine that youre not on course, then its time to implement a contingency plan. Sales Forecast During which months do you get the majority of your income? Be sure to factor in payment schedules, but to simplify the cash flow process, do not include any refundable deposits (otherwise youll have to also include the refund in your expenses). Expense Forecast Determine when you will have money coming out of pocket. Which expenses occur monthly (e.g. mortgage, utilities, etc.)? Quarterly?   Annually? Dont forget about seasonal fixed expenses like such as home or grounds maintenance. Contingency Planning What potential difficulties do you foresee in renting your holiday home? Brainstorm all of the potential problems you could face in your rentals process, and create a plan and a backup plan to deal with each one if it occurs. By preparing contingency plans, you wont be caught off-guard when a less-than-ideal situation arises. 4. Determine Your Personal Keys to Success in Renting Your Home After creating a marketing plan for your holiday rental home, you should be able to answer the following questions: Who is your target market and how is your home best suited for them? What is your homes theme or position in the market? Which marketing vehicles should you use to reach your target renters? How many peak weeks, off-peak weeks, and weekends do you need to rent to break-even on your fixed expenses? What are the potential risks in renting your holiday home and what can you proactively do to prepare for them? What you define as success may be different to what other owners in your area would. The key to personal success in renting is to set goals for yourself and your holiday rental. By setting goals before you begin, you always have a number of booked weeks (or nights) to work toward and will more likely stay motivated and fulfilled (INSKIPP, Carol, 2008) COMMUNICATION SKILLS: As a tour guide, communication will be your main tool in informing and guiding guests around sights and keeping their interest. Below, we have some suggested reasons why communication is so important in a tour guiding context. After reading through them, why dont you tackle the activities which follow, which are based on some of the main reasons for communicating in tour guiding. To inform, remind and advise You will use communication to present your country to tourists. As a tour guide you will have to answer many questions, handle queries and present information to tourists. Among these types of information will be: à ¢Ã¢â€š ¬Ã‚ ¢ giving directions and commentaries; à ¢Ã¢â€š ¬Ã‚ ¢ explaining procedures and itineraries; à ¢Ã¢â€š ¬Ã‚ ¢ providing advice on safety and security; and à ¢Ã¢â€š ¬Ã‚ ¢ describing tourist attractions. This information to guests can be: helpful suggestions to prepare themselves for a tour, advice about personal belongings to take, medical advice on preventative medicines, and information about available services at tourist destinations. To clarify, and to avoid confusion and misunderstandings Communication helps to clarify facts so that there is no confusion or misunderstandings. Also, sometimes there are unexpected events during a tour which can force the tour guide to change plans, and these changed plans have to be communicated to the tour group as soon as possible, to get consensus on alternative itineraries. To promote and persuade Communication is also the tool youll use to promote the tourism products and services of your country, such as the destinations and events they will visit and enquire about. Remember, tourists visit your country in order to see what attractions the country has to offer and to perceive and experience the country from your perspective. As a tour guide, therefore, it will be your responsibility to motivate and reinforce the tourists interest in your country. Your commentaries are the  « eye  » through which tourists will see the country and you are the representative of the people of your country. To build relationships How well you communicate with your tour group will determine the success of the tour and how successful you are in your career as a tour guide. Conversations help to develop rapport which will build interpersonal relationships. This is important for sustaining the tourism activities. To evaluate your services Communication will enable you to collect relevant feedback from the tourists with a view to gauging the interests and expectations of the tourists. This feedback obtained can be communicated to all concerned. From this you will be able to explore ways of improving subsequent tour activities. TASK 1 Email To: XXXX From Anamika Sinha CC Subject Cox kings share Holdings Dear XXXXXX I have recently visited Cox kings share Holdings and attach my report. The prospects for devolving HR activities to the line are examined in this article. Evidence drawn from a wider study of HRM in practice suggests that, while line manager involvement is possible, their practices tend to be inconsistent in implementation and uneven in quality. A number of constraints on line management practice were identified. First, there is limited reinforcement of practice through institutional forces. Secondly, the short-term nature of managerial activity means that a greater priority is placed on the achievement of the numbers rather than the achievement of numbers through people. Finally, downsizing and delivering place tremendous pressures on the time which line managers could allow for people matters generally. These findings challenge much of the rhetoric associated with the idea of giving HRM back to the line by arguing that the quality of line management practice may distort the overall impact of HR policies. TASK 2 Phone Communication Phone communication remains an important means of business communication because it can link partners, employees and business professionals nationally and globally. Costs of phone communication can be significant, particularly if a business requires a lot of international calls. Verbal Communication Verbal communication in groups and between individuals is still a critical and popular method of business communication. Mastering the art of verbal communication can help you articulate ideas and solve problems in ways that everyone will understand. The Internet and social media Web-based portals, such as Face book and Twitter, have taken the business world by storm. Email and social media represent ways for businesses to communicate important information in a matter of seconds. Fax Faxing is a fast way to communicate information and data as well. Faxing can be especially beneficial when information needs to be communicated in hard copy. Written Communication Believe it or not, companies still write memos and other reports that communicate information internally throughout a company. Written communication is an important method of communication because it helps establish a paper trail. TASK 4  · Speed and Costs of Communication The most significant impact of technology on communication is the spread of the internet and the possibility of sending emails and chatting. In the pre-information technology days, a document often required re-typing on the typewriter before the final version. Sending the letter across to someone else required a visit to the post office and a postage stamp. Faster methods such as telegrams had severe limitations in text, and remained costly. Computers and the internet have made easy the process of creating and editing documents and applying features such as spell check and grammar check automatically. Email allows sending the document to any part of the globe within seconds, making telegrams, and even ordinary letters mostly obsolete. The internet has thus increased the speed of communications manifold, and reduced the costs drastically.  · Quality of Communication The huge amount of knowledge accessible by a click of the mouse has helped improve the quality of communication. Translating a text from an unfamiliar language to a familiar language, seeking out the meaning of an unknown word, and getting follow up information on an unfamiliar concept are all possible thanks to the internet. Technology allows easy storage and retrieval of communication when needed, especially verbal communication, the storage of which was very difficult before. It now becomes easier to rewind and clear misconceptions rather than make assumptions, or contacting the person again to clear doubt.  · Change in Communication Style The invention of new gadgets such as mobile phones makes communication easier by allowing people to communicate from anywhere. An underestimated impact of mobile gadgets is their impact on the nature of communications. The nature of such impact includes the following: The possibility of high quality communication from anywhere in the world to anywhere else at low costs has led to a marked decline in face-to-face communications and to an increased reliance on verbal and written communication over electronic mediums. The small keyboards in mobile phone and other hand held devices that make typing difficult has resulted in a radical shortening of words and increasing use of symbol and shortcuts, with little or no adherence to traditional grammatical rules. Such change now finds increasing acceptance in the business community. Communication has become concise and short, and the adage brevity is the soul of wit finds widespread implementation, though unintentionally.  · Accessibility to Communication The answer to the question how has technology changed communication is incomplete without a mention of the role of technology in the democratization of communication systems. Technology has brought down the costs of communication significantly and improved peoples access to communication. The proliferation of online forums, live coverage of news, and other such media related initiatives have resulted in world wide access and participation in news and information for almost everyone. In the realm of business, access to communication or privileged information was hitherto a major source of competitive advantage. Technology helps remove such barriers and ensure a level playing field in this aspect for the most part.  · Nature of Communication The ease of communication and the spread of interactive communication methods such as instant messengers and video conferencing has increased the volume of communications, but reduced the average length of communications. People now communicate whatever comes up instantly, and tend to break up different topics into different communications. Finally, technologies such as the internet help spread the net of communication by tracking down old friends, shedding light on new business opportunities, and the like (JOHN SWARBROOKE, Susan Horner, 2001) PEOPLE IN THE ORGANISATION: TASK 1 All these organisations are connected to either the National Government, which is departments or ministries, or to local Government. This chart shows the range of commercial and non commercial organisations involved in Travel and Tourism. The government organisation, the DCMS (The Department for Culture Media and Sport. This is one of the many civil service departments which serve the elected government of the day, whatever their political views. These departments do not have any political bias. Examples: Treasury doles out all the money the taxpayers money to other departments, e.g. education, defence, DEFRA (Department for the Farming and Rural Affairs), which is the department for the environment.  · The DCMS is responsible for and to oversee: Government policy on the arts, Sport The National Lottery, Tourism, Libraries, Museums and galleries, Broadcasting, Film, The music Industry, Press freedom and regulation licensing, Gambling Historic environment.  · The present secretary of the DCMS is Tessa Jowell. Funding of the DCMS ===================  · Funding comes from the taxpayer (income tax)  · In addition, the Treasury decides what share each government department will get. Stakeholders Stakeholders are anyone who has an interest in an organisation. The people who are hold an interest in the DCMS range from: Government of the day. This is because DCMS carries out the policies. This relates to Tomorrows Tourism Today, which outlines plans for action and responsibilities for delivery for the DCMS and its key partners in five areas. These are the four joint priorities agreed by the DCMS and the tourism industry; marketing and e-tourism, quality, skills and data, plus a fifth priority for the DCMS advocacy for tourism across Whitehall and the EU. Tomorrows Tourism Today, which had the working title of the Tourism Prospectus, is the result of consultation by the DCMS with its key partnership organisations; Visit Britain, the England Marketing Advisory Board (EMAB), the Tourism Alliance, the Local Government Association and the Regional Development Agencies. It also reflects comments from over 30 organisations and individuals who responded to a final round of general consultation. The idea for Tomorrows Tourism Today came from the series of Hartwell Conferences between the DCMS and the tourism industry. They were part of the process of tackling the downturn in tourism that followed the Foot and Mouth outbreak and the September 11th attacks in 2001. The public as the taxpayers, as the DCMS is spending our money. Customers of tourism in the UK. Businesses, which benefit from the work of the DCMS. Employees of the DCMS civil servants. NGO`s (Non Governmental Organisations), which are not elected and have no political bias. Organization Chart Non-Governmental Organisations  · These are non-elected organisations, which advise the main government departments or ministries and through them advise the elected Minister of the day.  · NGO`s: Advise the department on policy. Co-ordinate activities. Produce strategic plans such as Tomorrows Tourism Today. Allocate government funds to all organisational and activities connected with tourism.  · Examples of NGO`s are: Visit Britain English Heritage Countryside Agency Sport England TASK 2 REPORT SECTION A: Communicating effectively can be the difference between the success and failure of any business endeavour. Effective business communication involves time-honoured practices and customs you can easily learn. These business communications best practices remain as relevant now as they were in the past. These best practices also apply to any form of business communication you choose to employ; whether it is a print brochure or an online website. Be Clear and Concise The most important business communication practice is to be clear with your message. Too often, business communicators load their messages with jargon and technical terms the intended audience cannot understand. Dont be vague. Use concrete terms and be specific. You should use clear, easily understood words. Avoid industry-specific terms and acronyms unless they are common knowledge to your audience. Err on the side of caution, however; dont assume you know what your audience will understand. Focus on Audience Effective business communication practices target a specific audience. Communicators should always ask Who is my audience? What is their level of knowledge about what you are presenting? What are their needs and values? Knowing the answers to these questions can help focus your message. Business communication author Ken OQuinn, writing for the International Association of Business Communicators, says you should frame your appeal in a way that makes it relevant to your audience. Your ideas need to be in their realm of experience, he writes. Dont Sell Features. Sell Benefits. Whether you are writing an internal memo or a sales brochure, your business communications should focus on value. A best practice is to sell benefitshow your idea or product will improve the lives of your internal and external customers. Selling benefits will grab attention and sustain interest far more than simply selling the features or physical attributes of a product or service. In an International Association of Business Communicators article, writing coach Daphne Gray-Grant says selling features is dull. Selling benefits generates excitement, she says, and leads to business communication with high impact. Use Multiple Channels Peter Lowy of the Business Communications Strategies group, Brookline, Mass., writes that you cannot afford to deliver your message using only one medium. The proliferation of media offers people numerous choices for consuming information. People have their preferences, and they process information at different times, Lowy says. In addition, for your communications practices to be effective, you should optimize your message for each medium. For example, a message delivered through a website will typically be shorter and more to-the-point than the same message in a print newsletter article. REPORT SECTION B: There are numerous advantages of teamwork in business. Some of the genuine advantages of teamwork have been discussed below. The following advantages of teamwork are not only applicable for businesses but they can also be noticed in departments that function with the help of united efforts. United Effort Teamwork in any business ensures that the task at hand is executed with the help of a united effort. The significance of the united effort is that the business organization that is concerned, functions like a single person, thereby enhancing the quality of the operations. There are, also, some other related factors, such as ensuring equality in profit-sharing and division of work. It also helps the members/owners of the organization to maintain a very good system, that designates appropriate authority and responsibility. A united effort, also, reflects good team building and team spirit. Division of Work Teamwork ensures that there is an equal and fair distribution of work within the organization. A fair work distribution ensures that every person or every working unit, executes any task at hand, with the best possible efficiency. The division of work, also, ensure that the work is done on time and deadlines are not extended. Reduction of Risk When the task at hand is executed with the maximum possible efficiency, there is a reduction in risk. The best advantage of teamwork in business is that the burden of failure is borne by all the members of the team and it does not fall on the shoulders of just one person. Specialization in Work Another very good advantage of teamwork in business is that a person is able to specialize in one specific field. That is, he can optimize the quality of the work that he does, and can also work with the maximum possible efficiency. This ensures a high quality output from all individuals and the whole team. Subordination of Personal Interest to Organizational Interest One of the biggest advantages of teamwork is that personal interest is subordinate to organizational interest. This ensures that all the team members put in the maximum possible efforts into their work, thereby ensuring a high quality and timely output. You must have noticed that the list of advantages points out to two basic facts that work when distributed reduces one persons workload and a reduced amount of